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With adventure as a motive Dajo searches for new forms of beauty, excitement and fun. He believes in synergy between different art forms and likes to work together with specialists from various disciplines.

Dajo noticed that the employees at the Alessi factory are very fond of the products they make. Therefore they are called the loving mama's and papa's of the products. Their love for the objects inspired Dajo to rescue the semi-finished, flawed rejects. He pampered this ugly duckling and fixed it up with gold wire, had it nicely polished, and gave it a new occupation. This miracle, the Spring of a new life, together with the beauty of peoples' and animals' unconditional care for their young, make Dajo's wonderland this product's home.


© 2010 ALESSI, Stijn Boemaars, David Bruijgom, Joris Visser, Lianne van Genugten, Jord Beets, Joris Visser —   webdesign: www.illuvator.nl