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Jord is fascinated by the role of products in general, and carefully observes the role between man and product. "People have very extensive relationships with objects and even fall in love with them before conflicts arise or get bored with them". Jord makes statements and comments about these relationships by creating experimental and artistic products, questioning and emphasizing his role as a creator.
Inspired by the effects of altering the scale, and the surrounding mountains and lakes of the Alessi factory, Jord created a tray which brings a miniature wonderland to the table. A mirroring world where users becomes supreme beings of their own wonderland.
© 2010 ALESSI, Stijn Boemaars, David Bruijgom, Joris Visser, Lianne van Genugten, Jord Beets, Joris Visser — webdesign: www.illuvator.nl